PLATINUM

PLATINUM sells dog and cat food, with dry and wet dog food and dry cat food among its main ranges.

Quick overview

It also offers dog snacks, care products, accessories, feeding information and a food subscription.

Dog food includes puppy, adult and senior varieties.
Dog treats include sticks and pre-portioned snacks.
Cat food includes adult and sterilised varieties.
Dog care covers teeth, skin, the eye area and the ear area.
The website offers a dog food advisor and feeding tables.

Introduction

PLATINUM sells food, snacks, care products and accessories for dogs, alongside food and accessories for cats.

The food range includes dry and wet dog food and dry cat food. There are also trial packs, variety packs and a puppy starter box.

What PLATINUM offers

Dog food options include recipes for puppies, adults and senior dogs. The snack range includes treat sticks, pre-portioned treats and functional snacks.

Cat food includes options for adult and sterilised cats. PLATINUM also offers a subscription for its dog and cat food products, plus registration for breeders.

Product and service categories

Dry dog food

Dry dog food comes in puppy, adult and senior varieties. Flavour options include chicken, beef, lamb, pork and turkey. The range also includes grain-free and gluten-free options.

Wet dog food

Wet dog food includes puppy and adult varieties. Options include chicken, fish, turkey and salmon, as well as combinations such as beef with chicken and duck with turkey. A customised menu box can contain up to six varieties.

Dog snacks

Dog snacks include classic treats and functional snacks. Treat sticks can be broken into smaller pieces, while other snacks come pre-portioned. Flavour options include salmon, turkey, and chicken with lamb.

Cat food

PLATINUM offers crispy dry cat food. The range includes adult and sterilised varieties. Variety packs are also listed.

Dog care

Dog care products cover teeth, skin, the eye area and the ear area. Dental care comes in gel and spray formats. The range also includes a skin care balm and a skin cleansing spray gel.

Accessories

Dog accessories include feeding and drinking bowls, a foldable drinking bottle with an integrated bowl, and a measuring cup. The range also includes snack bags, training dummies, licking mats and holders. Cat accessories are listed too.

Browse the full range on the PLATINUM website.

More Info

Brands named on the site

Accessories on the site include items from HUNTER and LickiMat.

Using the website

The website has search, an account login and a wish list. Dry dog food filters include age, flavour and dietary options.

A food advisor calculates a dog's food quantity, and feeding tables are available for dogs and cats. There are also advice pages, a retailer search, a contact form and a newsletter covering dog and cat topics.

Notable features

PLATINUM offers a subscription for its dog and cat food products. Subscription customers can change products or quantities, and can pause or cancel their subscription.

The site also offers breeder registration and a customised wet dog food menu box.

Frequently asked questions

Can PLATINUM dry and wet dog food be mixed?

Yes. The FAQ says PLATINUM foods can be mixed in one bowl and served as one meal.

How does PLATINUM suggest storing dry dog food?

PLATINUM recommends keeping it in the included bag. The bag has an integrated seal.

What can the dog food advisor calculate?

It calculates a dog's food quantity. The FAQ also points to it for information on quantities when feeding wet and dry food together.

Can extras be included in a food subscription?

No. The subscription FAQ says it is available for PLATINUM food products, while extras cannot be included.

Can a subscription be changed or paused?

Yes. PLATINUM says customers can adjust, pause or cancel their subscription.

What formats are available for dog dental care?

The dental care range includes gels and sprays. It lists both classic and more concentrated options.

Key takeaways

Dry and wet dog food includes varieties for different ages.
Dog treats include sticks, pre-portioned snacks and functional snacks.
Dry cat food includes adult and sterilised varieties.
Dog care and accessories sit alongside the food ranges.
A food advisor, feeding tables and a food subscription are available.

Summary

PLATINUM brings together dog and cat food with dog snacks, care products and accessories. Shoppers can explore individual food varieties, mixed packs and the subscription, as well as use the feeding tables and dog food advisor.