77 Diamonds

77 Diamonds sells engagement rings, wedding rings, loose diamonds and jewellery, with a choice of settings and stones.

Quick overview

Its range includes earrings, necklaces and bracelets, while its services include bespoke jewellery and showroom appointments.

Engagement ring styles include solitaire, diamond band, halo, vintage and trilogy.
Wedding rings sit alongside eternity, anniversary, promise and everyday rings.
Jewellery includes stud, hoop and drop earrings, plus necklaces and bracelets.
The engagement ring design tool lets shoppers start with a setting or a stone.
Guides cover diamonds, gemstones, engagement rings and ring sizes, with a printable ring sizer available online.

Introduction

77 Diamonds sells engagement rings, wedding rings, loose diamonds and jewellery. It also offers bespoke jewellery and showroom appointments.

The range includes earrings, necklaces, bracelets and rings, with diamond and gemstone options. Shoppers can also use an engagement ring design tool and browse jewellery guides.

What 77 Diamonds offers

Engagement ring styles include solitaire, diamond band, halo, vintage and trilogy designs. The range also includes men's engagement rings, alongside wedding rings, eternity rings, anniversary rings, promise rings and everyday rings.

Other jewellery includes cocktail rings, earrings, necklaces and bracelets. Diamonds and gemstones are available alongside jewellery set with stones such as sapphire, emerald and ruby.

Product and service categories

Engagement rings

The engagement ring range includes five named setting styles: solitaire, diamond band, halo, vintage and trilogy. Diamond and gemstone engagement rings are available, including sapphire, emerald and ruby designs. The ring design tool offers a choice of starting with a setting or a stone.

Eternity and other rings

Eternity ring styles include channel-set, claw-set and designer-set rings. The range also includes anniversary, promise and everyday rings. Cocktail rings are available among the jewellery options.

Earrings

Earrings include studs, hoops and drop styles. Diamond earrings are also available. The jewellery range includes pearl jewellery.

Necklaces and bracelets

Necklaces include tennis necklaces and gemstone necklaces. The selection also includes diamond and gemstone pendants. Bracelet types include tennis bracelets and birthstone bracelets.

Loose diamonds

Loose diamonds are offered in a range of shapes and carat sizes. The diamond selection includes kites and shields and old cuts, with matching pairs also listed.

Gemstones

The gemstone range includes sapphires, rubies and emeralds. These stones feature in engagement rings, and gemstone pendants are also available.

Browse the full range on the 77 Diamonds website.

More Info

Using the website

The engagement ring design tool lets shoppers select a setting and a diamond to complete a ring. Some selected gemstones may need a bespoke setting, and the tool can ask for a different diamond shape or ring style if a diamond is incompatible with a selected ring.

The diamond selector has filters for carat, cut and clarity. The loose diamond page also shows options for images and 360-degree visuals. Shoppers can register or sign in to an account.

Guides cover diamonds, gemstones, sapphires, rubies, emeralds, pearls, engagement rings and ring sizes. A printable ring sizer is available online, and appointments can be booked at a showroom.

Notable features

The bespoke service lets shoppers share ideas with a designer. The team provides computer-generated designs and, in certain cases, sketches. It can also discuss changes to an existing jewellery design, such as setting it with different gemstones.

Advice is available through online chat, by phone or at a showroom appointment. Showroom appointments include a selection of rings and guidance from a sales assistant.

A Clean & Polish service is available only to customers who have bought a 77 Diamonds jewel. The merchant also says it only restores its own jewellery.

Frequently asked questions

What is a solitaire engagement ring?

Solitaire engagement rings offer a choice of band style and setting. 77 Diamonds lists solitaire among its engagement ring setting styles.

What is a trilogy engagement ring?

A trilogy engagement ring has three gems set into the band. The designs can feature stones including diamonds, sapphires and rubies.

What is a halo engagement ring?

A halo ring places a surround around the centre diamond or gemstone. The page describes the surround as smaller diamonds.

How does the bespoke service begin?

Shoppers can send an enquiry describing their idea and attach images if possible. A designer then contacts them to discuss the piece.

Can an existing jewellery design be altered?

77 Diamonds says shoppers can contact its team to discuss a small change to a jewellery piece. An example given is setting a ring with different gemstones.

Is there a ring size guide?

Yes, the website has a ring size guide. It also provides a printable ring sizer online.

Key takeaways

Engagement ring styles include solitaire, diamond band, halo, vintage and trilogy.
Wedding rings, eternity rings and other ring types are available.
The jewellery range includes earrings, necklaces and bracelets.
Shoppers can browse loose diamonds and gemstones or use the engagement ring design tool.
Bespoke jewellery and showroom appointments are offered.

Summary

77 Diamonds offers rings, jewellery, loose diamonds and gemstones, together with a ring design tool and bespoke service. Online guides and showroom appointments add further ways to explore the range.